Bench

Every feature you ship gets its clip.

Kaleb Nim
Protege Ventures, 16 September 2026

→ to advance, ? for keys

In 2026, building new product features got fast.

A feature used to takea quarter
Now it takesdays to a week

Most ship silently.
A changelog line, if that.

Bench2 / 15

Showcasing the feature didn't.

  • Founders want a release clip for socials
  • The team wants to know what changed
  • New users want to see how it works
SocialLinkedIn, X, InstagramInternal teamNew usersCurrent users
Bench3 / 15

What founders do now.

OptionCostWaitYou do
Record and cut it yourself$0, plus an eveningDays to weeks, often abandonedEverything
Freelancer$1,500 to $4,000Under two weeksBrief, assets, revisions
Studio$5,400 medianThree to eight weeksWait
Post a screenshot$0MinutesWrite a paragraph
Skip it$0Nothing gets shown

Upwork postings, studio rate pages, Wyzowl 2026; research/current-alternatives-and-costs.md

Bench4 / 15

In a perfect world, you ship, and the clip is already made.

  • One sentence, one link, one login
  • A clean, captioned clip, back the same day
  • Cut for LinkedIn, X, and the changelog
  • Nobody records, nobody edits
Bench5 / 15

Bench is an agent that makes that clip.

  • Visits your product and records the feature
  • Zooms, pans, captions, adds graphics and music
  • Checks its own draft against a ten-point bar
  • You approve or regenerate, then post
Frame from a pipeline clip: a dark product dashboard, zoomed, with a caption line.
Frame from a pipeline clip: a phone mock-up over the product, with a caption.
Frame from a second pipeline clip: a light legal-tech product with a lower-third label.

Frames from two clips the prototype made. Two products, two looks, no template.

Bench6 / 15
The slide to watch

What it makes today, and the bar it is aiming for.

Today

First frame of Overlay Notes
Overlay Notes33 seconds. URL in, made unattended, 12 September.
First frame of Receipt agent
Receipt agent47 seconds. Recording in, about an hour of my time, 18 August.

Target

First frame of the reference clip: The bar: a Claude feature clip
The bar: a Claude feature clip41 seconds. Chrome side panel release, 12 August.

Left two are Bench outputs. Right is the reference set's most recent clip; research/reference-clips.md.

Bench7 / 15

Deployed as a web application.

Still actively developing, so this is to be confirmed.

BriefOne sentenceProduct linkDemo loginMake the clipClipsX and the changelog16:9LinkedIn9:16Instagram1:1Checked against ten lines

The app is in build, not shipped. The sketch is the honest version.

Bench8 / 15

How it works.

The brief

One sentence, one link, one demo login.

  • Say what the feature does
  • Link the page it lives on
  • Add a login that can click around
what it doesthe linka demo loginthe agent

Later: triggers from your changelog or releases. Voiceover and founder footage.

Bench9 / 15

Why this wins.

  • The whole job, capture to cutdowns
  • The founder records nothing
  • Graphics made for your product, not a template
  • Agency quality, a tenth of the price, same day
Bench10 / 15

Tools need your footage. Models invent it.

BenchArcade, SupademoScreen Studio, TellaClueso, GuiddeHiggsfield, Gemini OmniAgency
An agent drives your product✓✗✗✗✗~
Records your real screen✓~✓✓✗✓
Built for the feature release✓~✗~✗✓
Motion graphics per product✓~~~~✓
Cutdowns per channel✓~✗✗✗$
You edit nothing✓✗✗✗✗✓

Recorders need you to shoot it. Video models draw a product that does not exist. Bench records yours.

~ partly. $ at extra cost.

Bench11 / 15

Who this is for.

For

  • Seed to Series A B2B startups
  • Technical team, no marketing hire
  • Already spend $1,500 to $5,400 a video
  • Ship something every two weeks
Bench12 / 15

Business model.

Free trial

  • One week free
  • One clip
  • That clip carries a “Made with Bench” end card

Solo

$20a month

  • About 15 videos a month
  • 16:9 and 9:16 cuts

Teams

[$xx]a month

  • More videos a month
  • Every channel cutdown
  • Your house style saved

Enterprise

[$xx]a month

  • Everything in Teams
  • Priced per team

Solo is the only price I can defend today. Teams and Enterprise are not priced yet. One free clip is the top of the funnel, and Singapore is the test bed.

Bench13 / 15

Why me.

  • 40+ hackathons, a demo video every time
  • Built this to stop making them by hand
  • AI engineer, 3+ years across 4 companies
Bench14 / 15

What I don't know, and what I'd like help with.

  • Is targeting seed-stage founders even the best use case?
  • What should the pricing be?
  • What is this deck missing if I take it to funding?